Home US SportsNBA NBA recouped about $1.5 billion with bubble restart, playoffs

NBA recouped about $1.5 billion with bubble restart, playoffs

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It was always all about the money.

In that regard, the NBA restart in a bubble in Orlando was a success, reports John Lombardo of SportsBusiness Daily:

According to sources familiar with the league’s finances, the Disney restart allowed the NBA to stem the loss of about $1.5 billion in expected revenue, the bulk of the money tied to national and local television revenue followed by league sponsorships.

It cost about $180 million for the league to put on the bubble.

“Without a doubt, it was worth it,” said one executive from a Disney bubble team of the massive effort and investment needed to complete the longest season in NBA history.

That $1.5 billion did not come close to making the NBA and its teams whole from the lost games due to the coronavirus pandemic, but it limited the bleeding. The league’s revenue took a serious hit with around 20% of home games canceled, then the playoffs delayed and moved to a bubble.

Right now, the NBA and the players’ union are negotiating the salary cap — and cap smoothing — for next season, something NBA Commissioner Adam Silver talked about during the Finals. Those talks include forecasting the revenue for next season, whatever that season is going to look like. Those talks are all aided by the money the league recouped with the bubble.

“I don’t have expectations of labor issues… I think while no doubt there will be issues and difficult negotiations ahead, I think we’ll work them out as we always have,” Silver said.

 

 

 

 

 

 

Report: NBA recouped about $1.5 billion with bubble restart, playoffs originally appeared on NBCSports.com

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